Digital River to Offer Commerce and E-Marketing Webinars during December
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Marketing Automation Sounds the Death Knell for Cold Calling
In fact, according to Gartner, CRM is the fastest growing segment of Enterprise Software solutions and marketing automation is the fastest growing segment in the CRM group of solutions. Marketing automation is ushering in the twilight era for cold calling.
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Responsys Research: Mobile Marketing Can Help Retailers Cut Through the Holiday Clutter
“Evolution of Software - Thoughts on the Digital Download,” On-Demand Webinar: In its newest on-demand webinar, presenters Brad LaRock, vice president of Digital River’s marketForce digital agency, and Andy Schroepfer, founder and CEO of Big Cloud Sales, deliver thought-provoking opinions about how digital downloads - software, music, movies and books - are evolving and the best ways to deliver optimal download experiences. They also share strategies businesses can use to deliver online shopping experiences that promise true brand loyalty and increase market share. Access the Webinar or click http://bit.ly/1eiD9FI “Winning Paid Search Strategies for the Holidays,” Dec.
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Nearly half (46 percent) of consumers indicated that email is an effective trigger to prompt them to opt-in to mobile communications, second only to friend and family referrals (51 percent). “Without a doubt, effective mobile marketing — across SMS, mobile apps, push notifications and Passbook — drives consumers to purchase and yet it seems that many marketers are missing out on this opportunity,” said Michael Della Penna, Senior Vice President of Emerging Channels at Responsys. “However, it’s not enough to add mobile as a standalone effort. Best in class marketers are leveraging first party data to drive relevance and are adopting new york seo firm multi-channel marketing orchestration to build highly differentiated experiences that accelerate sales. In fact, our survey found that consumers are over 40 percent more likely to purchase when mobile communications are part of an orchestrated marketing experience that unfolds over time and across channels.” “We’ve found incredible success with adding a mobile touch point to our already powerful email marketing program,” said Megan Casey, Senior Marketing Manager at Kirkland’s. “In fact, our mobile customers are much more engaged and they typically spend $10 more per transaction than the average consumer.
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